RozMackenzieFrazer
RozMackenzieFrazer
...IN HIGHLY ENGAGING REAL LIFE VIDEOS
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I capture
your property
on phone
Polished is great for converting leads on your website, but real is what resonates and connects you to your audience
There are 3 types of content:
1: Attention
Content that gets attention through high engagement rates, effective hooks, whats trending and becoming highly searchable like destination content.
With 3000 followers, this destination based content, with a strong and trending hook got over 7k views and engagements. This is 2.3 times the size of the audience, a very strong statistic with the usual being 1
2: Connection
The best way to see the most engagement fastest is to build better connections with your current audience. Show your face, BTS content and give genuine value. This gets a lot of attention too
This BTS content got 5.2k views in 6 days, this is incredibly fast growth, solid reach and sustained interest
3: Conversion
Content that converts. Your website does the bulk of conversion, but you create conversions through capture, keep, convert. By directing viewers to your bio link
This Conversion content got four thousand views in 3 days, extremely high for conversion content
My Stats:
For an example monthly client with 3000 followers
- Instagram account grew by 20% in 4 months
- Our engagement rate is between 8-11% - this is extremely high, and 3-5x above average with the norm being 1-3% with <10k followers. This is a strong indicator that our content not only has great strategy but it's resonating with our audience
- Every month we get 200 bio link hits, not only is our content visually strong it drives traffic. 30-60 clicks is average, 100 is strong, 200 is exceptional
- With almost 30 holiday let properties, we are now booked for 2025 - meaning our content fulfils it's purpose of making sales
Styles of Content:
Testimonial:
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"Roz has completely transformed our social media strategy. From day one, she built a business-led approach rooted in my goals and objectives. She developed a clear growth plan that has already exceeded expectations, helping us grow our Instagram following by 20% in just four months.
With a business background myself, I’m naturally sceptical when it comes to paid marketing. But working with Roz felt like collaborating with an equal, someone who truly understands strategy, execution and delivery.
Everything is tracked, highly organised, and always tied back to the bigger picture. Every piece of content she creates is thoughtful, on-brand and driven by purpose.
Not only does Roz bring the right amount of business acumen that I respect and trust, she’s also extremely creative and has a natural feel for what will work. From selecting the right audio to creating content that genuinely resonates with my audience, she just gets it. And I feel extremely grateful to have found her."
...WHAT CONTENT CAN WE CREATE FOR YOU?
Types of
content we can create...
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Property tours and selling the features of your hotel/stay/resort
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Recreating trending reels in complete alignment with your brand values and themes
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Destination Content based around your local area. Your guests will be first searching your local area first and then which hotels to stay in. IG now uses 'Search Terms' so it's a good idea to do this
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Creative content around upsells, products and extra features
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Shoots on location like beaches, town centres, shops and restaurants (if relevant) to grab extra shots
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Promotion of sales, competitions or press
Packages:
01
One-off Shoot:
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Strategy form to fill me in on your brand values, intentions and goals
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1 visit to your property which can be shot over multiple days to allow for good weather
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Editing and creation of reels
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Trending audio to match footage
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Demo of final result as well as footage ready to upload to Instagram
02
Monthly Support:
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In-person strategy Session to discuss brand values, ethos, direction and intentions
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Either, 1, 2, 3 or 4 reels supplied each week
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Editing and creation of reels
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Trending audio to match footage
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Demo of final result as well as footage ready to upload to Instagram
hey...
I'm Roz Mackenzie-Frazer, a Kent-based Videographer and Visual Strategist for hotels, stays and resorts, specialising in Instagram strategy, high engagement and real, candid content
...and I love making people feel things through video. Forget super polished, I'm all about making real, candid videos that people connect to, make people feel things and bring beauty to ordinary moments.
I specialise in Instagram strategy, trends and engaging content, where my engagement rates for my monthly contracts range between 8 and 11 (5-6 being average and 10-11 being viral worthy content).
Having been self employed for 15+ years and run my own businesses on Instagram, including business mentoring since 2014, making me very business minded and strategy focused.
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Let's capture
your property:
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